Digital Marketing/Communications Manager
Fordham University
New York, NY
Full-time
Advertising / Marketing / Public Relations
Posted on May 12, 2023
Position Details
Position Information
About Fordham
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Title of Position
Digital Marketing/Communications Manager
Position Number
A07330
FLSA
Exempt
Number of hours worked per week
35
Department
Law School Communications
Campus/Location
Lincoln Center (LC) - NYC
Position Summary
The Digital Marketing and Communications Manager leads the development of high-quality communications at Fordham Law School – including social media and content creation, internal communications, and digital storytelling. This individual sets, refines, and reinforces the school's voice and strengthens its reputation.
This role reports to the Senior Executive Director of Marketing and Communications.
This position is eligible for a hybrid work arrangement pursuant to University's Hybrid/Remote Work Policy. Please review the policy here.
Essential Functions
Required Qualifications
$70,000
Maximum Starting Salary
$90,000
Note
Salary is commensurate with qualifications, experience, and skills.
Is this a Union position?
No
Posting Detail Information
Posting Number
A366P
Number of Vacancies
1
Start Date
ASAP
Posting Date
04/21/2023
Special Instructions
EEO Statement
Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.
Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
ADA Checklist
Mental Demands
Physical Demands
Physical Demands (Elements Exposed to)
Equipment Needed to Perform the Duties
Lifting Requirements
Visual Acuity Requirements
Noise Conditions
Other
Documents Needed to Apply
Required Documents
Required fields are indicated with an asterisk (*).
Position Information
About Fordham
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Title of Position
Digital Marketing/Communications Manager
Position Number
A07330
FLSA
Exempt
Number of hours worked per week
35
Department
Law School Communications
Campus/Location
Lincoln Center (LC) - NYC
Position Summary
The Digital Marketing and Communications Manager leads the development of high-quality communications at Fordham Law School – including social media and content creation, internal communications, and digital storytelling. This individual sets, refines, and reinforces the school's voice and strengthens its reputation.
This role reports to the Senior Executive Director of Marketing and Communications.
This position is eligible for a hybrid work arrangement pursuant to University's Hybrid/Remote Work Policy. Please review the policy here.
Essential Functions
- Acts as a key member of the Fordham Law marcom team and collaborate closely across the team and beyond
- Manages the content pipeline for the law school's social media platforms (Facebook, Twitter, Instagram, and LinkedIn)
- Develops and implements integrated marcom efforts (paid, earned, and owned)
- Supervises social media interns and collaborates with agency partners
- Cultivates trusted relationships with “clients” to create useful, effective marcom product. Clients include alumni relations, development, admissions, career planning, centers and institutes, clinics, public programs, and student affairs
- Designs content for a range of communications including: social media posts, website updates and enhancements, marketing emails, promotional videos, advertisements, and collateral materials – all aimed at driving interest and engagement in Fordham Law
- Contributes to our repository of high-quality multimedia content
- Partners with the senior editor and staff writers to proactively mine and vet stories and develop a integrated calendar of news and social media content
- Shapes the organization's voice by crafting/editing communications to ensure consistent style/message
- Drafts digital communications primarily for the Dean, but occasionally for other leaders
- Plans and executes digital campaigns that promote the launch of new programs and offerings at the Law School
- Updates the Law School's newsroom
- Acts as brand steward: develop and foster Law School and University editorial and brand elements
- Develops/refines systems for managing marcom projects and serves as a liaison for interdepartmental projects
- Plays a key role in executing experience improvement for our audiences (ex: LawNET streamlining, integration of web tools, etc)
- Leads implementation of service standards and brand guidelines including for project management and client liaison tasks such as creative briefs, proof review, and feedback/assessment
- Performs additional responsibilities:
- Occasionally assists with public relations by collaborating with senior director and PR agency
- Attends and reports on select key Law School events
- Collaborates on email marketing and content strategy
Required Qualifications
- Bachelor's degree required; or, in lieu of the degree a minimum of four (4) years of relevant experience is required.
- 4-7 years of work experience demonstrating progressive responsibility in communications roles
- A passion for the Law School's mission and the day-to-day work
- Strong writing, editing, and research skills
- Working knowledge of Adobe Creative Suite, WordPress, Canva, CMS tools, Emma email marketing (or similar) a plus
- Clear evidence of creativity and strategic, brand-aligned communication
- Demonstrated ability to foster cooperative environments and work in a collegial fashion
- Ability to juggle priorities, stay flexible, and manage projects from inception to completion
- High energy, positive attitude, takes initiative
- Strong work ethic and a “growth mindset” – an orientation towards trying new things, innovating
- Ability to proactively apply knowledge of emerging trends and technology to the work
- Attention to detail and an eye for compelling facts
- Degree in journalism, marketing, communications/PR.
- Experience in journalism, marketing or communications.
$70,000
Maximum Starting Salary
$90,000
Note
Salary is commensurate with qualifications, experience, and skills.
Is this a Union position?
No
Posting Detail Information
Posting Number
A366P
Number of Vacancies
1
Start Date
ASAP
Posting Date
04/21/2023
Special Instructions
EEO Statement
Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.
Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
ADA Checklist
Mental Demands
Physical Demands
Physical Demands (Elements Exposed to)
Equipment Needed to Perform the Duties
Lifting Requirements
Visual Acuity Requirements
Noise Conditions
Other
Documents Needed to Apply
Required Documents
- Resume
- Cover Letter
Required fields are indicated with an asterisk (*).
- * Do you have a bachelor's degree?
- Yes
- No