VP, Audience Growth & Content Monetization
Req #37554
To connect with us, visit www.gannett.com
Vice President, Audience Growth and Content Monetization
Reports to Chief Content Officer
Gannett is seeking a creative, outcomes-obsessed leader to serve as Vice President of Audience Growth and Content Monetization.
The person in this role will sit at the intersection of news, product and revenue, leveraging a growth mindset to find the tools, platforms, partners and processes that will rapidly expand Gannett’s audience, across platforms and products, to amplify our journalism and support diversified revenue streams.
The Vice President, Audience Growth and Content Monetization has the skill to develop a creative, ambitious and achievable plan to reach and engage the audience, to guide newsroom sprints, and to quickly scale experiments for maximum impact across markets.
The person in this role understands how to identify new audiences, create relevant experiences, and encourage engagement in ways that contribute to the financial outcomes that support growth.
The VP has a deep understanding of content distribution tactics (newsletters, SEO, off-platform distribution) and the ability to turn audience analytics into actionable insight.
The VP of Audience Growth and Content Monetization will:
- Drive cross-departmental commitment to and planning of growth initiatives, from identifying capability gaps to prioritizing engineering needs and coordinating with newsrooms to ensure requirements are met to achieve the Company’s strategic priorities.
- Coordinate P&L on strategic growth initiatives, tying new content experiences to revenue results.
- Provide fresh, innovative ideas to lead senior News leaders in building innovative and sprint-centered newsrooms.
- Work closely with project managers to maintain prioritization, ensuring timely execution and appropriate escalation.
- Assess the feasibility of platforms, partners and products, collaborating with Revenue and Transformation to expand audience and dramatically increase engagement.
- Oversee development of new content initiatives, setting a clear mission around audience engagement and monetization.
- Work with Transformation and Revenue to develop a set of leading indicators that help us stay on plan and respond to industry and audience behavior changes.
Requirements:
- Bachelor's or master’s degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
- 5-8 years’ experience in a digital media, with at least 2 years in leadership.
- Ability to maintain focus on high quality journalism and driving new revenue streams.
- A fearless tenacity for testing, learning and scaling.
- Agility at managing multiple projects and leading through action and collaboration.
- A passion for innovation, change management, driving new workflows.
- Proven experience in forging strategic partnerships with platform and content creators.
- Demonstrated success in new product launches that increase audience and deliver ROI.
- Experience using news analytics to understand and grow audience.
- Understanding the use of technology and AI to drive efficiency and better experiences.
- Commitment with action to diversity and belonging.
Application Instructions:
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
- Your updated current resume – one to two pages.
- A cover letter explaining your interest and fit for the position.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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The annualized base salary for this role will range between $157,500 and $373,750. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Other details
- Job Family Content Management
- Job Function Consumer
- Pay Type Salary
- Required Education Equivalent Experience