Director, Digital Marketing
The Digital Marketing Director will be responsible for setting up, implementing and managing the company's digital marketing strategy. This role will play a crucial role in achieving our business goals and objectives. We are looking for a candidate that has significant experience and a big passion for digital technologies and working with different digital marketing channels.
Duties and responsibilities:
* Build, plan and implement overall digital marketing strategy
* Manage and oversee all digital marketing channels (PPC, SEO, Email, Retargeting, Social)
* Be the lead liaison working with outside agencies
* Measure ROI and KPIs
* Prepare and manage digital marketing budget
*Oversee all the company's social media accounts
* Measure and manage online content
* Track SEO and Analyze data using Google Analytics
* Build and inbound marketing plan
* Anticipate sales performance trends
* Research competition, investigate benchmarks and provide suggestions for improvement
* Develop and maintain strong working relationships
* Stay up to date with the latest technology and best practices
Qualifications
* Extensive experience working with Google shopping, SEO and email marketing
* 4 years of experience as a Digital Marketing Director
* 4 years of experience in developing and implementing digital marketing strategies
* In depth knowledge of different digital marketing channels
* Good knowledge and experience with online marketing tools and best practices
* 4 years of hands-on experience with SEO, Google Analytics and CRM software
* Basic knowledge of web design procedures
* Sense of ownership and pride in your performance and its impact on company's success
* Critical thinker with good problem-solving skills and time management
* Team player with excellent interpersonal and communication skills